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The recent development of AI is rapidly changing the digital landscape and providing companies with new ways to improve their offerings. And artificial intelligence (AI) integration into preexisting mobile or web apps can significantly enhance user experience, efficiency as well as overall functionality. However, successfully incorporating AI requires careful proper preparation and execution.

This blog post will cover some of the most essential considerations for incorporating AI into an existing mobile or web app from a business perspective. By adhering to these guidelines, you can integrate AI into your app, thereby opening up new exciting avenues for development and growth.

Can your application benefit from AI Integration? 

Before you start integrating AI, figuring out where AI can help you the most in your application is crucial

Begin by thoroughly evaluating your application’s existing features and the user experience it provides. It’s good to pay attention to repetitive tasks, manual processes, and areas where decision-making could be expedited or enhanced. Remember that AI thrives on data, mainly the information extracted from applications about users. In the context of AI algorithms, it’s crucial to focus on the insights drawn from this data and how AI can be employed to automate these conclusions. AI and machine learning algorithms are often used to automate customer service using chatbots, tailor user experiences, refine search functionality, and streamline decision-making processes based on data analysis.

Once you’ve found possible places to use AI or ML, the next step is to look at the business benefits and potential return on investment (ROI). To do this, consider how AI can improve your web or mobile application’s efficiency, user satisfaction, and competitive advantage.

For example, using AI can help cut down on the cost of manual labor, speed up response times, and make more accurate predictions. Estimate how much it will cost to implement AI solutions, considering costs like development, data preparation, and ongoing maintenance. Compare these costs to the possible benefits to see if it’s worth it for your business to invest in AI. Don’t forget that AI-driven improvements can also help bring in new customers and keep the ones you already have. It will increase your revenue and market share in the long run.

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Integrating AI into your application is like adding rocket fuel to your digital engine; with the right approach, you can propel your business to new heights and outpace the competition.

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Marcin Gawroński

IT Business Analyst

How to align AI integration with your business goals?

Adding AI to your web or mobile application usually means strategically deciding whether to use off-the-shelf AI services or build your solutions. Depending on your needs and resources, each method has pros and cons.

Off-the-shelf AI services – advantages

  • Rapid implementation: Off-the-shelf AI services are made so that they are easy to add to your web or mobile app. They often give you APIs and SDKs that you can use to add AI to your existing infrastructure with little web or mobile app development work.
  • Lower cost: Since these services are already made, they usually require less time, people, and money to build than solutions that are created from scratch.
  • Proven performance: Off-the-shelf AI services are backed by well-known web or mobile app development companies, which means they have been tested thoroughly and optimized for performance.
  • Ongoing updates and support: The service provider usually takes care of these AI services. It means you get regular updates, improvements, and access to customer support.

Off-the-shelf AI services – disadvantages

  • Limited customization: Off-the-shelf AI services are made for standard use cases, which may not match up perfectly with the needs of your web or mobile application. It can lead to less-than-ideal results or the inability to do what you want.
  • Dependency on a third-party provider: If you use an outside service, you have to deal with their prices, terms, and possible changes to the service. That could change the long-term stability and cost of your application.

Custom-built AI solutions – advantages

  • Tailored to your needs: Custom AI solutions can be made for your web or mobile application development in a way that makes sure they meet your specific needs and give you the best results possible.
  • Competitive differentiation: By working on your AI, you can give your app a unique selling point that makes it stand out from competitors and gives users a better experience.
  • Ownership and control: You have complete control over the technology and its use. It means you can make changes and updates as needed without relying on a third-party provider.

Custom-built AI solutions – disadvantages

  • Higher costs: Your solutions usually take more time, people, and money to build than AI services that are already available.
  • Longer implementation time: Building a solution from scratch can take a lot of time, which could make it take longer to add an AI system to your web or mobile app. You also need to have enough data and build the right data flows to develop AI algorithms.
  • Maintenance and support: If you opt for a custom solution, you’ll need to devote time, energy, and possible money to keeping it updated and improved over time.

Ultimately, your needs, resources, and long-term goals will determine whether you choose off-the-shelf AI services or custom-built solutions. Consider costs, time to implement, customization, and control when deciding.

What criteria should you consider when selecting an AI partner?

It’s no secret that you should choose the right app developers if you want to successfully implement AI in your web or mobile application. But think about the following things to ensure that working together goes well:

  1. Technical expertise: The vendor should have a lot of experience with AI and show a deep understanding of different AI and ML technologies, algorithms, and best practices. They should show examples of integrating artificial intelligence or machine learning in mobile or web apps that worked well in the past and have the skills to solve problems that might come up during the integration process.
  2. Industry experience: Your business requirements, unique challenges, and regulatory requirements will be better understood by a vendor with experience in your industry. Their expertise in the field can help you find AI solutions that work better in your specific setting.
  3. Scalability and flexibility: Your development company should provide scalable solutions that can evolve with your user base, functional needs, and state-of-the-art in the industry. The ability to support new features and improvements as your application develops, such as additional languages, regions, and data sets.
  4. Data privacy and security: When implementing artificial intelligence, data privacy, and security must be top priorities. Select a provider that places a premium on these concerns and complies with applicable regulations and industry best practices to safeguard your customers’ personal information. The vendor should have a transparent policy for dealing with customer information and explain how they protect their network and data.
  5. Customization and adaptability: Even though off-the-shelf AI services might not be fully customizable, finding a vendor who can offer flexibility to meet your needs is essential. This could mean changing parameters, fine-tuning models, or doing modules to meet your specific requirements.
  6. Support and maintenance: If problems arise during or after integration, your partner should provide ongoing support and care to help you fix them. Maintenance entails fixing bugs, tweaking machine learning models, and keeping them current with research developments. Consider whether they offer dedicated support channels, documentation, and resources to help you save and improve your AI and machine learning solution.
  7. Reputation and references: Examine the provider’s track record in the artificial intelligence market by reading case studies, testimonials, and awards. Contact current customers to learn more about the vendor’s work quality, response time, and dedication to ensuring customer satisfaction.

Taking the time to carefully evaluate potential AI vendors or partners based on these criteria will help you find the best fit for your web or mobile application and ensure a successful AI integration.

How can you prepare your web or mobile application for AI integration? 

Adding AI features to your app can improve its value, user experience, and competitive advantage in a big way. But getting your app ready to work with AI is an important step that needs careful planning and execution. 

Identifying valuable data before integrating AI

A good AI integration depends on having good data. When you’re getting ready for integration, it’s good to first look at the data your mobile or web app makes or has access to. Start by closely examining your current data sources, such as user interactions, transactions, and behavior patterns. It will help you figure out what kinds of data are available and how they can be used to improve the user experience.

Once you have a good grasp of the data, look into what conclusions can be made using different artificial intelligence algorithms. Think about which ideas will give your end users the most value, and give AI implementations that help you reach these goals the most attention. For example, if your app is for e-commerce, AI could be used to find out what users like and suggest personalized products. And this could increase user engagement and happiness.

As you identify valuable data and potential inferences, collaborate with your development team or AI partner to ensure the chosen algorithms can effectively process and analyze the data. This collaboration will help refine your AI integration strategy and pave the way for a successful implementation that enhances user experience and delivers tangible value to your end users.

Adapting your web or mobile app architecture

Changing the architecture of your app is another critical step for a smooth and effective AI integration. Adding features to your existing web or mobile application is possible if you take into account the following:

  • Modular design: Using a modular approach lets you add features without changing the overall structure of your application. This makes it easier to update or change things in the future and reduces the effect of adding AI to existing features. Design your app to separate the AI parts from the main functions. This will make it easier to maintain and expand.
  • API-driven integration: Use APIs to link your web or mobile app to services or models that use AI. This approach encourages interoperability and makes it easy for your application and the AI parts to talk to each other. By using APIs, you can use AI services from third parties or your own models without having to change the core code of your app.
  • Data storage and processing: Check your application’s ability to store and process data to make sure it can keep up with the increased needs of AI integration. This could mean updating your infrastructure, using cloud-based services, or implementing efficient ways to process data, like caching or batch processing. Make sure your infrastructure for storing and processing data is scalable and works well enough to support AI-driven features.
  • Performance optimization: AI and ML models can use many resources, which could slow down your web or mobile application. Optimize your application’s architecture so that AI components have as little effect as possible on its performance. You could do this with caching, parallel processing, edge computing, or graphics processing units (GPUs) to take over processing tasks.
  • Monitoring and error handling: Set up monitoring and error-handling systems to track how well AI components are working and deal with any problems that might arise. This includes logging the activities of AI components, keeping an eye on how resources are being used, and catching any errors or exceptions while AI is being processed. You can keep your web or mobile application stable and reliable with good monitoring and error handling even as you add AI-driven features.

By carefully changing the architecture of your application to make room for AI integration, you can minimize disruptions, cut down on implementation time, and make sure everything works out well.


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Implementing artificial intelligence in mobile and web applications

Adding AI to a mobile or web app you already have is a powerful way to improve its features, user experience, and overall value. But integrating AI well requires careful planning, execution, and management over time. Using the tips and best practices in this blog post, you can deal with the complexity of AI integration and set up your application for long-term success.

Equipped with the right expertise and a reliable partner for developing mobile and web applications, you can ensure that your AI-driven app consistently delivers exceptional user experiences while staying ahead of competitors. Applover, acclaimed by Financial Times and Deloitte, boasts extensive experience collaborating with clients worldwide across various sectors. This background instills confidence in selecting us as your partner to elevate your web or mobile application, distinguishing your business and laying the groundwork for sustained success and growth.