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Rating Captain is a tool that allows e-commerce stores to manage user feedback, automate customer service and make better business decisions thanks to the use of AI technology. The aim of the project was to redesign the existing product and design a new landing page.
The target group of the product is owners of online stores and e-commerce specialists employed to handle communication and marketing.
In order to validate the value proposition, an application prototype was initially developed without the involvement of designers. The breadth of the product and its dynamic development quickly resulted in the need to redesign the existing solution and improve its usability. In addition to redesigning the application, there was also a need to create a new website advertising the product. There were many challenges in this project due to the highly educated and demanding target group.
Our main goal for this product design project was to improve the usability of the application. Our designer wanted to develop a consistent visual style for the Rating Captain that will allow the brand to build a stronger position on the market. Moreover, our aim was to create a landing page that will present the Rating Captain as a tool with a wide range of possibilities. One of the tasks of our UX/UI Designer was to design onboarding for the application that will present a product value proposition in a few steps and encourage new users to register an account.
Product Design Process
As Rating Captain hired us for UX/UI design services, there was not a technological solution involved. But the whole product design process is interesting and can make it more clear how we work with our clients, no matter the scope of the project. The process kicked off with a meeting with the client to establish the project requirements. The next step was to explore the issue by conducting preliminary research and competition analysis. Then, a UX audit was carried out to detect the product’s problem areas and propose design recommendations. After consulting the client and determining the direction of changes, the wireframes were created. After approval of the mock-ups, mood boards with inspiration for UI were prepared. The next step was to design the visual layer for the application. Finally, the last stage of the work was to create mockups and design for the landing page.
And here we are with a redesign of the web application. By specifying the naming of components and messages in the application, all further development will become easier and more organized. Our UX/UI expert redesigned the structure of the content in each tab. There was a lot of discussion about all functionalities with the client and redesigning unclear areas in the application. Moreover, a global filter function was added so owners of more than one store can easily manage multiple sites at once. Our UX/UI Designer created thoughtful onboarding that presents the product value proposition. By designing a visual style we can show the liveliness of the brand and its professionalism at the same time, meaning the whole app is consistent with the brand. Moreover, by creating an attractive and eye-catching landing page for the application, Rating Captain could win more clients and promote its innovative solution. The client was highly satisfied with the result, especially that it was delivered before the deadline, and we were really content with our cooperation.
CIO
Member of the Board
UX / UI Designer
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