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App Store Optimization

App Store Optimization is the method of optimizing mobile applications to rank higher in an app store’s search results. The higher your app appears in an app store’s results pages, the more accessible to potential users it is.

 

App Store Optimization tips

Optimization elements of an iOS app in the App Store:

  • Application name: 30 characters
  • Sub-title: 30 characters (possibility to add keywords)
  • Keywords: 100 characters (separated by commas)
  • Description: up to 4000 characters
  • Video: App Store Preview (up to 30 seconds)
  • First impression: Icon, application name, subtitle, average ratings, screenshots, App Store view.

The ASO method also requires an essential understanding of your target user base, including the keywords that your prospective customers use to identify similar apps to yours.

 

Why is App Store Optimization important for an app?

App Store Optimization’s primary objective is to maximize downloads and the number of loyal customers. The first step to optimizing your downloads is to make it easy for the right users to find your app. You must first understand how people are looking for and discovering apps to improve your organic growth.

 

How do users find and download mobile apps?

People are often looking for unique items in app stocks such as the Apple App Store. To discover new applications, a whopping 70 percent of smartphone users use search boxes. Besides, 65% of all downloads happen immediately after a quest – the most popular approach for finding new apps in the search. The app’s search ranking role relates strongly to the number of downloads. In the search results, the higher the app ranks, the more important it appears to users. As users typically do not scroll through every search result, higher ranking apps also get more downloads.

Want to know how the App Store Optimization process looks like at Applover? Read our blog posts on the topic.