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SEO (Search Engine Optimization) is a process that aims to achieve the best possible position of a website in free (organic) search results for selected phrases and keywords. Placing at the top of the search engine listings (SERPs) allows you to increase your website’s popularity, increasing the number of entries, building brand recognition, or increasing revenue from the sale of services or products.
Search Engine Optimization may include:
We can divide SEO factors into those related to the site itself (on-page) and those off-page. The different factors also interact with each other, and various combinations should be considered. Moreover, factors depending on the niche (specific keyword) can have extra weight and importance.
As part of an internet marketing strategy, the goal of SEO is to predict the response of search engines to user queries and the keywords they use. Optimizing a website can be achieved by, among other things, developing unique content, adjusting the site’s code to increase its relevance for specific keywords, and eliminating obstacles to indexing the site by search engines.
Want to learn more about SEO? Take a look at our blog posts.
April 25, 2022 - 6 min read
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like coal products, natural gas, petroleum products, or non-renewable wastes. All of them generate…
Read moreApril 19, 2022 - 6 min read
It’s estimated nowadays that with over 4 billion people using the internet, the combined carbon footprint of energy, infrastructure as well as usage of smartphones and laptops result in about 3.7% of greenhouse gas emissions…
Read moreJune 24, 2021 - 9 min read
We tend to view the Internet as something pure and immaterial. Unlike a car, which releases gas through its pipe, the environmental effect of the Internet is hard to visualize. Its carbon impact is mostly…
Read moreFebruary 17, 2021 - 7 min read
Maybe it is an exaggeration, but a website is one of the most important elements of your business. Probably even more important than profiles on LinkedIn or Instagram. It not only presents information about the…
Read moreNovember 5, 2020 - 7 min read
The main goal of launching an application on the market is to achieve the most popularity. But even the best mobile applications have no chance of success if they do not reach users. The place…
Read moreSeptember 22, 2020 - 7 min read
With a new website, there comes a great opportunity to improve your SEO. Wondering about what steps to undertake next? In this guide, you can find tips on things you need to take into consideration…
Read moreDawid Dziurzyński
Tomasz Siudut
Piotr Sobusiak
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